Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing)
Book format: An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
Publisher: Date:2000 - Harcourt
By: Joel Reedy, Shauna Schullo, Kenneth Zimmerman
OVERVIEW — This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.